noun the activity of gathering information about consumers’ needs and preferences.

We use the most appropriate methodology to engage with consumers and get the answers you need.  If we don’t have the capability to do it we probably know someone who does!  So in the past we’ve used the following techniques (and more) to gather the information we need;
Face-to-face interviews; Focus groups; Telephone surveys; Observation; Industry expert interviews; Internet search; Internal data analysis; Data-mining; Store audits; Mystery shopping; Traffic flow counts.

Definitions courtesy of the Compact Oxford English Dictionary

noun 1. the action or process of closely observing or monitoring. 2. the ability to notice significant details. 3. a comment based on something one has seen, heard, or noticed.

Keen observation, whether in a focus group, watching consumer behaviour  or just when we are going about our everyday business is key to Solva’s success in being able to pinpoint what are the nuggets of insights you need to know.  This means that often in our feedback to you we’ve included additional relevant insights that we’ve uncovered in unexpected places.

Definitions courtesy of the Compact Oxford English Dictionary

noun 1. the action of explaining the meaning of something. 2. an explanation or way of explaining

We spend a lot of time making sure that our interpretation is true to the consumers feedback and/or the business reality and then making sure that our report explains it in a straightforward, succinct way.

Definitions courtesy of the Compact Oxford English Dictionary

noun 1. information and skills acquired through experience or education. 2. the sum of what is known. 3. awareness or familiarity gained by experience of a fact or situation.

We really enjoy squeezing every last bit of knowledge from the data & information you give us or we acquire from research.  We also draw on the knowledge and experience we have gained working in a wide range of industries which means that there is well informed depth and rigour to the solutions we provide to you.

Definitions courtesy of the Compact Oxford English Dictionary

noun 1. a detailed examination of the elements or structure of something. 2. the separation of something into its constituent elements.

One of the real benefits of using Solva Consultancy is that the directors come from different disciplines and therefore tend to analyse things in quite different ways.  This means that for every project we break the problem down and make sure we look at it from several different perspectives (left brain and right brain thinking on every project).

Definitions courtesy of the Compact Oxford English Dictionary

noun 1. a thought or suggestion about a possible course of action.

We enjoy coming up with thoughts and suggestions on possible courses of action, and this means that our methodology is always tailor-made to the objectives you have and our feedback comes with recommendations as well as conclusions.

Definitions courtesy of the Compact Oxford English Dictionary

verb 1. seek information or advice from.. 2. (consulting) engaged in the business of giving advice to others in the same field. — DERIVATIVES consultation.

What this means with Solva Consultancy is that we work with you at every stage of the process to ensure that we blend our market research and business planning expertise to the knowledge you have of your business to get the very best results for you.

Definitions courtesy of the Compact Oxford English Dictionary

noun 1. the capacity to gain an accurate and intuitive understanding of something. 

With Solva Consultancy this means:

a) well thought out and thorough proposals
b) direct answers to the questions you have
c) clear interpretation of your customers/consumers mindset

Definitions courtesy of the Compact Oxford English Dictionary